How Your Lifestyle Expenses Can Become Business Expenses
If you use social media for your business, congrats - you’re a content creator!
And whether you realize it or not, you’re selling a lifestyle.
People don’t just buy your product or service - they buy into the way you live, the values you represent, and the results you embody. If you live what you preach, your lifestyle IS your brand, and that means…
Your lifestyle should be part of your content.
Your lifestyle expenses can become business expenses.
Whatever you document for your content, you can write off as a business expense—because you’re not just living it, you’re marketing it.
Example:
If you help people live a healthier lifestyle, then…
Your yoga classes (if you document it)? Business expense.
Your yoga mat, blocks, and clothes (if you document it)? Business expenses.
Your smoothie shop visit (if you document it)? Business expense.
Knowing this, would you start approaching content creation differently? Would it give you more freedom to create?
Because now, content isn’t just “posting for fun”—it’s an investment in your business, your brand, and your marketing. So, what part of your lifestyle should you be showing more? I can teach you how to turn your lifestyle into a marketing asset. My book "Life Unfiltered: Market Yourself with Everyday Photos" is a great start!
Ready to stop relying on random selfies or stale stock photos?
My book Life Unfiltered shows you how to use the kind of phone photos you’re already taking — intentionally — to build trust, stand out, and actually support your marketing. No fancy equipment. No fake poses. Just real images that connect.
→ Learn more what you can learn from this book, get it and start showing up with visuals that do the work for you.
