* For the price of a cup of coffee, take the opportunity to gain access to 2 powerful lessons from my Visual Messaging DIY course. Learn how to strategically use Sales Psychology to enhance your images to support your marketing.
Your images are part of the messaging that your prospects read, consciously and subconsciously, when deciding wherever they want to do business with you.
As a fellow entrepreneur, I understand the significant amount of time, effort and financial resources you've invested in crafting your brand's messaging and marketing strategy. However, there's a crucial aspect that might have been overlooked...
Have you fully considered the message your images give your prospects?
You probably already know that you don't need the perfect portrait. You need images that work as a marketing tool that help you get in front of the right people, connect with them and show the transformation your coaching, product or service can bring them.
Testimonials
*All images I used as covers for my clients' testimonials were taking by them with their phones on the go
Katie Deming / Host of Born to Heal Podcast.
Yulia’s program is one of my favourites. She makes the process of learning how to take photos and us them for SM in a way that is not only effective but easy. It wasn’t intimidated. Her weekly calls are super short. It was a program where I was making a progress. It was life changing…which is crazy to say but now I’m actually showing up on social media. Thanks to Yulia
2 min video
Staci Ogle / Relationship Coach
I was struggling to get my message across and wasn’t sure what to post…. How am I going to capture this and have photos that represent me? She managed all the things that would make these pictures great. I have a strategy, for the rest of my business career, on how to take pictures. These small tweaks make a huge difference. It makes life so much easier. I don’t have to spend so much time planning. I can grab pictures anywhere I am.
4:40 min video
Stephanie Cordova / Professional Organizer
Before I didn’t understand when to post, how to post. And you’ve really given me confidence in when I take photos that they’ll look good on my instagram page and on my website. I really enjoy taking photos now.
1:02 min video
** You can check "Before & After" of my clients at the bottom of my website"
Images With Messages Sell
Without a message, your images create more noise.
You already know that social media is crowded, so when your images don't have a clear message, people start tuning them out. This is a huge reason why so many entrepreneurs don't get seen online.
It's time to break away from the generic strategies of using selfies, stock images, and cat/dog/kid images. These approaches are not serving you well and are likely to continue getting you overlooked by prospective clients. And you can't hire a photographer and expect them to know what your business needs. They are artists, not marketers.
Let me explain...
"I had a photoshoot and was delivered 100-250 images but I ended up using no more than 10, because most were the same."
Many Entrepreneurs who thought they could just hire a photographer often told me:
“I had a photo shoot, and it was a disaster because I had no idea what kind of photos I needed for my branding. I thought maybe my photographer would have had an idea, but I think I ended up doing it wrong."
"I had a photoshoot and was delivered 100-250 images but I ended up using no more than 10, because most were the same."
Most photographers are great artists. They understand design, composition, lighting, and Photoshop; but they probably haven’t read a single book about marketing or sales psychology. These photographers don’t know and haven’t been trained in how to bring your business’ message into your images.
You can’t make an artist responsible for your marketing and expect great marketing.
When you have a great strategy and a few basic techniques for taking your images,
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You won’t have to hire a professional photographer unless you really want to.
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Your images will be aligned with your written message and communicate the value of what you do.
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I guarantee that you will be using all of the images from your photo library (that you will keep filling up) just by taking pictures on the go.
Some of my clients have their significant other or their kids take their images, and about 70% of my clients simply use a tripod to take pictures by themselves.
Testimonials
*All images I used as covers for my clients' testimonials were taking by them with their phones on the go
Kim Caruk / Sugar-Free Health Coach
Images of myself was not something I was comfortable with. What we’re actually capturing is real-life images… it doesn’t have to be staged or stiff or perfectly clean. Instead of just telling them in your copy, you’re showing them (what it's like to work with you) in your images.
1:58 min video
Lynn Hadden Quinn / Wellness. Dance Studio.
Before the course, I had no vision for using photos. The pictures lead me. Every day I choose a picture and just write about it and share. People reach out and thank me for posting. Even for my family… I feel so much more grateful for my life because I see it in a different way.
2:28 min video
Michelle Anne Hill / Habits and Nutrition Specialist
I wanted to use professional looking images without having to hire a photographer. At first, I thought the program would be intimidating because her pictures are so amazing but her directions were so easy to follow. And I was able to capture a photo of me, my son and my grandson and I truly cherish it. Now I have direction on what I’m posting and what to use on my website. I like to call the photos I take now ‘pictures with purpose.’ I never worry about the content I want to post because the images always tell a story. My husband was skeptical about me signing up but he was so surprised how quickly I picked it up. You get to capture moments in your life… beautiful moments and you get to have these images forever and relive these moments.
8:10 min video
** You can check "Before & After" of my clients at the bottom of my website
The whole point of your website and social media presence is to get noticed by, connect with and convert your ideal prospects; is it not?
If you continue using staged photos, selfies, and stock images, then you are leaving sales on the table and missing a huge opportunity to make the kind of impact in the world that you know you're here to make.
If you're tired of playing small and relying solely on referrals to attract clients, it's time to STAND OUT and let your social presence naturally grow your business. For this, you need compelling, authentic images that
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target your market,
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talk to your audience's identity,
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talk to your audience's desired identity,
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build rapport,
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position you as an authority,
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show social proof,
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engage your prospect’s imagination,
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show them the transformation your brand promises.
Not bad just for an image, right?
That is where the power to persuade truly comes from.
When you present yourself authentically online with a well-crafted photo content strategy and a clear visual message, you're not just showcasing your brand but also...
... !!! demonstrating your understanding of your prospect's needs. This can help them see the value you offer and decide that you are the right person for them to work with.
Testimonials
*All images I used as covers for my clients' testimonials were taking by them with their phones on the go
Deni Mariscal / Subconscious Healler
There was this frustration for me because I didn’t know what kind of pictures to post. Following Yulia, I really gravitated to her images. She puts things really simple so you’re able to follow her framework. After working with her I feel one thousand, one million percent confident I can put myself out there.
2:33 min video
Ingrid Kleinbauer / Transformational Hypnocoaching
Looking at myself through the lens of the camera helped tremendously to shift my view and my feelings about myself. I got so much clarity on how to show up in my business.
3:57 min video
Jen Tome / Transformational Coach
I had wasted so much time and money going to photo shoots… I felt inauthentic. It doesn’t take a lot of time out of your day. You don’t have to wear the perfect outfit or clean the house. It’s literally images on the go. I have a library of images that I love, and I don’t worry that I’ll run out of images.
2:49 min video
** You can check "Before & After" of my clients at the bottom of my website
With A Photo Content Strategy, The Right Images Come Naturally
You've probably already invested a lot of time and money into other programs and implementing what you've learned. These investments have undoubtedly brought you valuable insights and experiences, reinforcing the importance of having a real strategy in your business.
Successful entrepreneurs know that the time they spend on strategy saves them tons of wasted time, money, and effort in the long run because they focus on and implement things that grow their business.
A photo content strategy in particular, can be a game-changer, allowing you to efficiently communicate your brand's message and engage with your audience.
If you've already made investments in messaging, copy, ads, social media management, or website design and development, it's time to consider your photo content strategy. By neglecting this crucial aspect, you might be holding back the full potential of your investments. Don't let your valuable knowledge and efforts go to waste behind ineffective visuals.
Even with compelling copywriting and a well-crafted page, if your images are not in sync with your messaging, potential clients may feel uncertain and hesitate to make a purchase.
Testimonials
*All images I used as covers for my clients' testimonials were taking by them with their phones on the go
Michelle Kerr / Writer. Connector. Traveler
So much of what people make decision on is not based on the words of your message it based on non verbal connection through imagery so your message conveys the identity that is gonna match the identity of your target market
2:58 min video
Kimberly Morrow / Spiritual Holistic Business Mentor
You learn the solid foundation for the types of pictures you need to take and all the elements you need to hit for compelling photos. It proved to me that I was able to take incredible photos on my own.
3:11 min video
Gudrun Mahlberg / Dance Therapist & Energy Healer
This changed my life and was far beyond what I expected from this course. What Yulia teaches transformed my everyday life. I started to see the beauty and the magic. I started to see how I had transformed; I couldn’t see this before. It was super practical. I get such heartfelt comments
3:19 min video
** You can check "Before & After" of my clients at the bottom of my website
Do You Need Help To Bring Your Message Into Your Photos?
Look...
It's important to remember the following:
As an outstanding coach, healer, artist and solo entrepreneur, your expertise and success are undeniable.
You excel in what you do, and your clients deeply appreciate your work. You have the ability to transform people's lives through your service, a piece of art, or a product, and people are forever grateful to you!
You aim to attract more dream clients and create a bigger impact, which is why you have invested in business programs that have helped you elevate to the next level.
Despite consistently showing up on social media with a strategy you obtained from high-dollar coaches, you often feel stuck when choosing images to go along with your content; images that effectively convey the value of what you do in a way that resonates with your audience.
While you have attempted photoshoots, you only manage to get a few useable images.
You are also trying to take images by yourself, but not knowing what kind of images you need and how to capture them nicely so that you feel confident about them, makes this process quite challenging.
You have a lot of ideas to share with your audience, but not having images is why you do not want to post a lot.
You want to like yourself and your environment in images, but you don't want to spend time on makeup, hairstyle, special clothes, and cleaning the house every time you take pictures.
Posting on social media can feel daunting, and you may long for a solution that simplifies the process of creating photo content. This would allow you to focus on more impactful ways to engage with your audience.
I really understand how it feels to be great at what you do, but not know how to communicate it visually so it aligns with your words in a way that connects and converts.
That's exactly why I created the Visual Messaging Mentorship Program and Visual Messaging DIY online course.
* For the price of a cup of coffee, take the opportunity to gain access to 2 powerful lessons from my Visual Messaging DIY course. Learn how to strategically use Sales Psychology to enhance your images to support your marketing.
Testimonials
*All images I used as covers for my clients' testimonials were taking by them with their phones on the go
Victoria Brennan / Personal Development Coach
Before Yulia, I looked like every other coach out there. What Yulia has done is help me to share my values. I have so much more gratitude for my life and my family. Some of the moments I’ve been able to capture are just beautiful. I had very rarely participated in family photographs. Her knowledge is incredible, she’ll help you learn what to look for, what to spot. People message me and say how much they love my photos because they are real.
5:22 min video
Dianne Taylor / Take back your life
I really enjoyed the process and how I can do it all on the go and create pictures of who I am to connect with my clients
1:07 min video
Justina Gonzalez / Sales Transformation Coach
I was in shock how Yulia is able to apply selling principles to pictures. She is the one and only person who will teach you how to do this… to build know, like and trust in your images and authority in your profile.
2:17 min video
** You can check "Before & After" of my clients at the bottom of my website
My Persuasive Photography Method
Will Take Your Images To The Next Level
It combines three pillars so your photos strike the right chord, reflecting your values and authenticity. This way, your followers understand who you are, what you can do for them and can then begin to do business with you.
Sounds good, right?
The three pillars are:
1. Persuasive Images
2. Images On The Go
3. Visual Messaging
These three pillars work harmoniously together to create images that sell. Why?
First,
it’s about bringing into your images Sales Psychology and a few photography techniques [Pillar #1: Persuasive Images] that help you:
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target your market, by talking to your audience's Identity and their Desired Identity,
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building rapport,
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build relationships with your audience,
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establish yourself as an expert/authority,
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bring social proof,
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show the transformation that you promise to your clients.
Second,
when you know what kind of images you need and how they work for your business, the next step is getting the most effective images.
Pillar #2, "Images On The Go", is about integrating the process of taking pictures into your daily life so you can get your images effortlessly, nicely and without wasting your time.
Third,
When you've taken your images, you need to know how to choose the best ones and edit them if needed, to be sure your message is clear.
Pillar #3, "Visual Messaging", is about tools that help you get people's attention, help them "read" your message without any distraction and therefore GET your message
Together, my Persuasive Photography Method helps you create images with your phone camera and on the go, that transforms prospects into clients more easily.
Testimonials
*All images I used as covers for my clients' testimonials were taking by them with their phones on the go
Val Hemminger / Be The Best Divorce Lawyer
I was struggling with how I was presenting in my IG and my FB and I thought I’ve got to level this up. Yulia taught me how to take pictures that show who I am and allowed me to connect with my audience in a huge way that I wasn’t doing before. I see the world differently now.
4:23 min video
Charlotte Heald / Holistic Health Coach
The transformation and the photos I have for my business has been immense. The best part…my children take my photos now. She supports you to create your visual marketing strategy.
2:24 min video
Angela Noelle / Intuitive Coach + Guide, Chinese Medicine Maven, MAOM
I was feeling really stuck with my photo strategy. I realized, I too, can take professional looking photos from my phone.
2:35 min video
** You can check "Before & After" of my clients at the bottom of my website
Let's Recap
If you're reading this far, you're serious about growing your business. You understand the power of compelling visuals for your website and social media and how to captivate your audience with images that establish trust and convince your prospects to choose you.
There are 2 options:
- the Visual Messaging Mentorship Program
- the Visual Messaging DIY online course
In the Visual Messaging Mentorship Program you get a powerful combination of
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8 weeks of private mentorship,
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8 coaching calls,
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a customized strategy and personalized tasks to create persuasive images for your website and social media.
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I will personally edit up to 45 images.
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I will find filters that work for you and your brand to help your images maintain a cohesive presence across all of your platforms
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When complete, I will provide one month of additional support
In the Visual Messaging DIY online course , you will receive 29 straight-to-the-point lessons. By following the steps I have laid out for you, you will effortlessly start taking great images and understand their impact on your audience's subconscious level, which help you turn your images into a powerful marketing tool for your business.
Sooner or later you’ll realize that it is easier to have a solid strategy than to reinvent the wheel every time you try to take a great photo.
Make a choice now.
You can keep posting on social media with uninspiring images, letting your message get lost in the noise
or
You can join The Visual Messaging Mentorship Program or DIY course and learn to create powerful, authentic images that effectively communicate your message and elevate/support your marketing strategy.
It's time to make an impact and stand out above the crowd.
* For the price of a cup of coffee, take the opportunity to gain access to 2 powerful lessons from my Visual Messaging DIY course. Learn how to strategically use Sales Psychology to enhance your images to support your marketing.
"Before & After" of my clients I worked with in Visual Messaging Mentorship Program
While chatting with my clients...
