How to Create Photos That Build Connection and Inspire Action
People make choices based on what you give them.
One day, I came across two coaches, both promoting the slow-living lifestyle. Same field, same passion - two very different approaches.
The first coach? Her profile was wall-to-wall selfies and quotes. Every post, just her face again and again. I scrolled, but nothing pulled me in. There was no sense of what her “slow life” actually looked like, nothing to connect with. Without anything inviting me into her world, she lost me right away.
Then, I found the second coach. Instantly, I felt like I was stepping into her life. Her profile was filled with glimpses of her real moments - a quiet morning coffee, a favorite book, her garden blooming. Within seconds, I knew who she was, what she cared about, and if her lifestyle resonated with me. She gave me enough to feel connected, enough to make a choice to follow her journey.
People make choices based on what you give them. Imagine a travel company trying to sell you a trip, but instead of showing breathtaking landscapes or exciting activities, they only show the guide’s face talking about how amazing it is. Would you book that trip? Probably not. You’d want to see where you’re going, the views, the experiences waiting for you. That’s exactly what your photos should do - give people a taste of the journey they’ll take with you, the lifestyle, the transformation you’re offering.
So, what are you giving them to choose you?
Ready to stop relying on random selfies or stale stock photos?
My book Life Unfiltered shows you how to use the kind of phone photos you’re already taking — intentionally — to build trust, stand out, and actually support your marketing. No fancy equipment. No fake poses. Just real images that connect.
→ Learn more what you can learn from this book, get it and start showing up with visuals that do the work for you.
