Visual Messaging DIY course | Foundation
Let’s turn your everyday moments into marketing. No photoshoots or selfies — just real photos that sell your offers. Easy as selfies but smarter.
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Course Introduction
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Welcome to the Visual Messaging DIY Course!
Start here — a quick intro to cheer you on, explain how this course works, and why it’s so important to start taking photos now (yes, even before your message feels perfect). You’ll see how much easier it gets when you let yourself have fun, trust the process, and just begin.
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Lesson 1: Why most brand photos don’t work — and what to do instead.
In this lesson, you'll discover how persuasive photography was born — and why it outperforms generic branding shoots. With 3 powerful stats and real examples, you’ll start seeing your images (and their impact) in a totally new way.
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Lesson 2: The 3 pillars that make your visuals actually work.
Before we dive into taking or choosing any photos, this lesson breaks down the 3 essential pillars that make up the Persuasive Photography method — and why missing even one will keep your content stuck (and your message scattered).
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Pillar #1 "Persuasive Images"
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Lesson 3: The 5 Rules of Visual Persuasion
This is one of the most important lessons in the course. We’re diving into how human behavior and subconscious psychology actually apply to the photos you post — and why they matter more than captions, trends, or aesthetics.
You’ll learn 5 powerful principles that make your visuals do the heavy lifting in your marketing.
If you've ever wondered why some photos instantly connect — and others fall flat — this is your answer. -
Lesson 4: Social Proof, Authority & Liking
Want people to trust, choose, and connect with you faster? This lesson shows how to embed the 3 biggest drivers of behavior — social proof, authority, and relatability — into your photos.
You’ll see why certain images instantly build trust… and how to start doing it yourself. -
Lesson 5: The 5 Elements Every Persuasive Photo Should Include
You don’t need 47 persuasion techniques to make your photos work — just 5.
In this lesson, I show you the key elements every image should include to build connection, trust, and desire before you even say a word.
Includes examples, breakdowns, and the one photo that checks all 5 boxes — without being staged.
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Pillar #2: "Images On the Go"
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Lesson 6: The Only Gear You Actually Need
This isn’t about fancy tools or upgrading your phone. It’s about making what you already have work smarter — so you can take strategic photos anytime, anywhere, without needing help.
You’ll see exactly what kind of tripod to get (and why 50 inches matters), the best free app to capture real moments, and how to set up in seconds — so you're never waiting for “the right time” again. -
Lesson 7: Your Smart Timer Setup
Now that you’ve got your gear, it’s time to set it up to win.
This lesson walks you through the exact timer settings I use (with screenshots), so you can start taking great photos fast — without rushing, posing, or second-guessing.
You’ll also learn the #1 mistake that makes images blurry — and the one tap that fixes it. -
Lesson 8: Your Camera Settings for Crystal-Clear Photos
Before you take a single photo, this quick setup will make sure every image you capture is high-quality, easy to edit, and perfect for your marketing.
You’ll learn the tiny tweaks that instantly upgrade your phone camera — and how to spot if your photos are too low-res to sell your work.
One-time setup. Big difference. -
Lesson 9: 3 Tiny Habits That Make a Big Difference
This is where it clicks.
You’ll discover how simple it can be to start capturing business-worthy images of yourself — with your phone, on the go, without pressure.
This isn’t photography theory. These are tiny, repeatable switches that will instantly elevate your content -
Lesson 10: How to Take Photos (Without the Pressure)
This is the turning point.
You’ll see why traditional photo advice — posing, planning, perfect setups — doesn’t work for everyday entrepreneurs. And you’ll learn the mindset shift that makes showing up in your content feel easy, natural, and strategic.This lesson is about showing your real life on purpose — so your images build trust, spark connection, and do the quiet selling for you.
No photographers. No fancy gear. Just a method that fits into your life — and works for your business.
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Lesson 11: Getting into the scene (Without the Awkwardness)
The game is on!
Now you start capturing what your audience needs to see.This is where you finally get in the frame — not for vanity, not for performance…
but to show what it actually looks like to live the lifestyle your business makes possible.You’ll see the exact method I use (and teach) to take powerful, natural, real-life images of yourself — without posing, without photographers, and without breaking the moment.
And it’s so easy, it’ll become second nature.
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Lesson 12: How to improve your images
This is where your images start to level up — fast.
You’ll learn the small adjustments that make a big visual difference — so your photos feel clean, confident, and instantly more professional… without makeup, without perfect lighting, and without cleaning your house.
These tweaks take seconds — but shift everything.
Simple editing steps are included.
This is the lesson where you’ll realize: you’ve already got what you need. Now it’s just about how you use it. -
Lesson 13: How to Make Your Images Always Different
(Even when your life looks the same)
You don’t need a new outfit, location, or idea every time you post.
You just need to see what’s already there — and this lesson will flip that switch.
Inside, I’ll show you a subtle shift that instantly brings more variety to your content — so your everyday moments keep looking fresh, useful, and full of story.
No extra work. Just smarter shots.
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Course FAQ
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Absolutely! Everything you need to reach me is explained right in the lessons.
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Easy. This course has 13 bite-sized lessons (just 5–15 minutes each). The secret? Don’t binge — just do 1 a day (or at least 3–4 a week). Why? Because every lesson gives you a small shift to try next time you take a photo — and you’re already snapping pics anyway. The more you apply the tips, the faster it becomes second nature. But if you take week-long breaks, you’ll forget what we’re building. Keep the momentum and you’ll be amazed how quickly things click.
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Nope. Start now! These aren’t staged studio shots — they’re documentary-style moments. That means they’re raw, real, and already worthy. The sooner you start sharing, the more excited you’ll be to keep learning. This course is about using your life to support your marketing — not waiting for the perfect moment. Remember: 70% done is a win.